THE
FLÂNEUR
THE FLÂNEUR is a person who wanders around looking, enjoying and without a plan – he strolls.
This is the way we approached the remarkable construction project in Berlin by real estate developers JAAS. They engaged us to develop an appealing branding for their sales materials. We created a naming, the corporate design, a sales brochure and as a goodie, a matching bottle of gin.
Linen-bound, hot foil stamping, shortened pages, thread stitching.
NAMING
BRAND IDENTITY
BROCHURE DESIGN
MARKETING MATERIAL
PACKAGING DESIGN
The linen-bound hardcover with silver hot-foil embossing creates a high-quality look. We worked with shortened pages in the book to give it a literary look. White printing on solid-colored paper created a very elegant touch.
The old botanical drawings reflect the ingredients of the gin. Perhaps the flâneur found them on one of his walks. Silver hot foil was also used here to match the book.
