MORIZ is an innovative rice pudding concept and one of the first European rice pudding bars.

The unique design concept is playful and bold. In close collaboration with the interior designer, we developed a unique design language and a naming that underlines the comfi-food and the pleasure of eating it. Warm cozy curves, flowing shapes and a bit of 70’s sexiness are the vocabulary of this design. The bold colors, carefully choosen fonts and custom made patterns combine retro style with a modern touch.

The smart combination of MO (what can be read as “more” or also a bit carrying the vibes of Motown) and RIZ (part of the name of rice in many other languages) create a hearty buddy called MORIZ. Moritz is also a german surname, reminding us on certain fairy tales and childhood memories. So fitting that we gave him a face right away: the MORIZ- Smiley.