L.A. POKE offers a casual dining experience in a fresh atmosphere, connecting the global food trend of Poke Bowls with the Californian way of life to create a new gastronomic experience.

In 2018, L.A. POKE opened its first store in Berlin and commissioned us to design the corporate identity. Drawing inspiration from the pool-inspired atmosphere designed by Ester Bruzkus Architects, we infused the California lifestyle into the design concept. It reflects typical Californian elements, such as colors, deep shadows, and Art Deco-style typography. We developed the entire visual identity, directed the photography, and created a flexible system for interchangeable menu boards.